With more than two out of three global travellers now using travel review websites before making a booking, and 93% of those saying online reviews influence their booking decisions – it’s clear hotel operators must become adept in the art of handling online guest reviews in order to stay competitive in today’s transparent business landscape.Īs more and more guests turn to one another for advice on where to stay in cities around the world, the effectiveness of traditional hotel advertising is declining – while the impact of online hotel reviews is on the rise.įailure to monitor, manage and respond to reviews will skew your hotel management strategy to issues that are unimportant to customers, as well as provide unhappy customers with ammunition for negative feedback on travel and social media sites. Online hotel reviews are changing everything. Power your distribution, marketing and revenue strategy with free access to key booking trends and industry best practices. SiteMinder’s Hotel Booking Trends for 2023 Putting your hotel in front of 600,000+ travel agents. Specialists in providing advice and services to the hotel industry. Unprecedented reach to global and regional markets with real-time online distribution.Ĭonnecting you to apps that make your everyday better.įind a PMS to help you run your hotel more effectively.
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